BOUNCE | EXPORT SALES DIRECTOR
The company
Bounce is a purpose-driven Belgian startup pioneering a more sustainable way of playing tennis and padel. Born from a simple observation: millions of pressurized balls are discarded every year across Europe. Bounce built a full ecosystem designed to extend ball lifespan and reduce the environmental footprint of racket sports.
Their solution operates on two fronts: a player-facing offer (pressurized ball rental available directly to players) and a club-facing solution focused on extending ball lifespan while providing sorting and collection infrastructure.
The company is led by three co-founders:
Antoine Wouter Commercial Development
Gregory Merguerian Finance, Operations & International Business Development
Maxime Sohet Product & Strategy
Here is a short introductory video : here
Why join Bounce now
Be one of the first senior hires and shape the international distribution strategy from the ground up
Operate with a high degree of autonomy ; you won't start from zero, but you'll have room to leave your mark
Join a mission-driven company at the intersection of sports and sustainability, two of the fastest-growing sectors in Europe
Work directly with the founding team ; short decision cycles, real impact, no corporate bureaucracy
Missions
Reporting and working closely with the founding team, the Sales Export Director will be the architect of Bounce's international distribution strategy. They will identify, qualify, onboard, and manage the right distributor and agent partners across new markets, combining strategic thinking with hands-on field execution.
This is a hunter and builder role: equal parts opening new markets and ensuring long-term commercial success in each territory.
1. Build & activate Bounce's international distribution network
Market Mapping & Agency Selection
Conduct systematic market mapping by country: identify distribution agencies operating in sport accessories, racket sports or adjacent categories
Screen agency portfolios: prioritize agencies that have already carried tennis/padel/sport accessory brands
Analyze agency fit across volume of business, geographic coverage, commercial team size, retailer relationships and mission alignment
Build and maintain a structured pipeline of qualified distribution agencies across target markets at any given time
Track competitor distribution moves: who is using which agency, which agencies are available to take on a new exciting brand
Sales & commercial execution
Run the full sales cycle: from prospecting and pitching to negotiating and closing distribution agreements
Define terms, exclusivity zones, minimum volumes, reporting requirements and brand guidelines compliance for each partnership
Define and execute the go-to-market strategy for each indirect market in close collaboration with the founders
2. Develop, train & retain distribution partners
Onboarding & training
Build onboarding programs for new distribution agencies: product training, pitch scripts, objection handling, pricing logic, margin structure
Train agency commercial teams and sales representatives of retailers and distributors on Bounce's value proposition, sustainability positioning and key selling arguments for each channel
Support marketing localization in collaboration with the Brand team: adapt Bounce's communication assets for each market and ensure agency teams use them correctly
Partner development & growth
Define clear KPIs per agency: quarterly volume targets, club acquisition targets, new retailer listings
Conduct regular business reviews : performance vs. targets, market feedback, pricing adjustments, new opportunities
Challenge and support clients on their local marketing plans, ensuring message consistency and strategic alignment across all indirect markets
Identify when an agency relationship has reached its ceiling and model the right transition timing, either renegotiating terms or preparing a direct market entry
3. Represent Bounce & drive performance across markets
Brand & market presence
Be the face of Bounce in all indirect markets: connect with key decision-makers of tennis and padel companies, build trust-based relationships with distributors, retailers and federation contacts
Attend key racket sports events and trade shows to build relationships and spot new distribution opportunities
Performance tracking & collaboration
Monitor the commercial performance of all indirect markets against defined KPIs: volume targets, new club and retailer acquisitions, agency sell-through rates, market penetration
Continuously optimize the commercial and marketing strategy per market based on results and field intelligence
Report directly to the CEO with regular structured meetings with the full founders team to align on go-to-market strategies, present KPI reports and brainstorm new market opportunities
Expected profile
Experience
5 to 8 years in international sales, export development or distribution management, ideally in sport accessories, racket sports, lifestyle sport or consumer goods
Proven track record of identifying, selecting and onboarding distribution agencies across European markets
Understanding of the economics of distribution: margins, agency fee structures, exclusivity trade-offs, minimum volume logic
Language Skills
English mandatory (written and verbal)
French (able to hold a conversation)
Other language is a significant plus given target markets
Hard skills
Highly analytical: able to build market maps, score and compare distribution partners, model commercial scenarios and manage a structured CRM pipeline
Comfortable building go-to-market plans from scratch for new territories with full autonomy
Able to ensure partner teams carry the right commercial and brand messaging across all channels
Soft skills & Mindset
Hunter and builder DNA: you enjoy mapping a market, building from zero, and watching the numbers grow : you do not wait for a playbook, you write it
Rigorous, organized and relationship-driven: managing 6 to 8 markets simultaneously requires both airtight pipeline management and genuine people skills
Genuine passion for sport and sincere buy-in on sustainability, comfortable with the ambiguity and fast pace of a scaling startup
Location, date of arrival & contract
Location
Headquarters: Wavre, Belgium
Flexible working arrangement: mix of remote, office presence, and travel
Regular presence with the founding team expected (weekly touchpoints)
Start Date : ASAP
Contract Type : Freelance or long term contract
- Department
- Commercial / Biz Dev
- Role
- Export Sales Director
- Locations
- Brussels
- Remote status
- Hybrid