The company.

With one of the largest esports fan bases at our side, G2 Esports’ mission is to spark emotion and foster conversation through powerful stories of competition within the esports industry and beyond.

If you take pride in always striving for the best and crave the opportunity to create, innovate, and entertain the world, then you’ll feel right at home at G2.

G2 Esports is looking for a Head of Merchandising and Licensing (m/f/d) to join G2’s team.

Are you passionate about shaping the future of apparel that blends fashion and fandom? Do you want to lead and drive innovation in physical product development with a strategic focus on apparel and merchandise - all while defining the identity of a leading esports and entertainment brand? In this role, you’ll oversee the full development process, manage cross-functional teams, and steer the creation of trend-forward collections from concept to launch. If you're ready to take ownership and lead a talented team to take our consumer products to the next level, you should definitely read on!

Missions.

1. Define G2 Esports’s merchandising and licensing strategy in line with brand positioning

• Position G2 Esports as a leading premium apparel brand both across an esports/gaming and lifestyle audience

• Execute market research to understand customer needs and business trends to establish accurate product strategies and plans of action

• Attend major Licensing & Merchandising events to represent G2 Esports

2. Ensure perfect execution

• Lead the development and execution of product strategies, goals, and objectives for G2 Esports’ Consumer Products department and implement needed internal processes

• Lead the development and execution of strategic product partnerships and collaborations on a global scale

• Collaborate with cross-functional teams including content, social, esports, and finance, to ensure success and quality of consumer products campaigns and ensuring a strong ROI

• Develop, maintain and expand relationships to suppliers, partners and stakeholders on a global scale

3. Manage the Consumer Products department

• Manage the budget and resources necessary to support the division’s operations and provide thorough quarterly category forecasts and yearly budgets

• Lead the regional expansion of the team and product portfolio

• Own and manage the department’s budget, resources and ensure financial reporting to the Chief Operating Officer

• Manage a team of 5 (Junior Merchandisers & Designers)

Expected profile.

Profile

👉 5+ years experience in successfully leading a Consumer products or similar team,

preferably within the gaming/entertainment industry

👉 Proven track record of developing and executing successful product strategies and activation

campaigns

👉 Deep understanding of the retail business

👉 Ability to work effectively in a fast-paced, changing environment

Skills

👉 Pricing, forecasting and budgeting skills

👉 Ability to Manage a team and work cross-functional

👉 Great communication and interpersonal skills to build relationships with

partners and stakeholders

👉 Familiarity with e-commerce platforms and digital marketing

👉 Knowledge of SEO and analytics

Localization & timeline

Position based in G2’s global headquarters in Berlin

Start as soon as possible

Full time job, long term contract.